Over the next 7 days, the Town of Ponoka will see 80,000 visitors.
They'll all be there for what President Blair Vold says is one of the "must-go" events in rodeo: the Ponoka Stampede.
According to Vold, some of the world's top talent in rodeo is going be there, as well as a series of chuck wagon races, as both Calgary and Ponoka are considered two of the triple crowns* of professional chuck wagon racing.
"We're a happening spot in the rodeo world!" he explained.
Vold also says the Stampede is a chance to showcase western living, at a low cost.
Non-hookup camping is free during Ponoka Stampede week, and there is free shuttle service available.
Dry camping is $20/day, power only is $28/day, and full hook-up is $30/day. For more information you can contact the campground at 403-783-5611.
(*an award or honor for winning a group of three important events in a sport)