The Government of Alberta unveiled a new voluntary labeling program which will help consumers easily identify Alberta-made products. Consumers will be able to quickly identify locally made food products in Alberta.  

The Alberta Food Processors Association (AFPA) was selected as the program administrator through a competitive process. A $5 million agreement was signed to deliver the program until May 27, 2027.  

“This new voluntary label celebrates the safe, high-quality agricultural and food products that Alberta is known for here and around the globe. It will help consumers more easily identify Alberta products so they know their hard-earned dollars will stay in our province and support other Alberta families,” Nate Horner, Minister of Agriculture and Irrigation.  

Producers and processors interested in using the label on their products can get more information and apply though the Made in Alberta website.