Chief Medical Officer of Health, Dr. Deena Hinshaw announced that the Government of Alberta will be releasing a marketing campaign targeted at Albertans under 40. She says the ads take a comedic take towards the virus in order to demonstrate the virus’s seriousness.

“I want the families of the 684 Albertans we have lost to this virus and everyone currently fighting it to know that we are using every communication tool we have to help stop the spread,” said Hinshaw.

She said all actors and crew followed all provincial recommendations when creating the ads.

As we head into this weekend with new restriction on the horizon starting on Sunday, Dr. Hinshaw is asking Albertans to be responsible at this time.

“We do not need to wait for the clock to strike midnight on Saturday and for those health orders to go into effect to begin doing our part. This weekend please do not rush into malls or cram into businesses tomorrow before the restrictions kick in. Don’t host a holiday or Hanukah party just because you don’t think you’ll get caught,” explained Hinshaw.

New case numbers as of December 11th, 2020:

  • 1,738 new cases were identified on December 10th
  • 20,161 active cases in Alberta
  • 684 people are hospitalized with COVID-19
  • 123 people are currently in ICUs
  • 684 total deaths from the virus 
  • 18 new deaths Provincial positivity rate is at
  • 8.3 per cent

Active case numbers in Central Alberta area:

  • 65 active cases in Lacombe County
  • 39 active case in the City of Lacombe
  • 408 active cases in the City of Red Deer
  • 105 active cases in Red Deer County
  • 189 active cases in Ponoka County
  • 60 active cases in the Town of Sylvan Lake
  • 20 active cases in Stettler County
  • 28 active case in Mountain View County

*Not all cases in the Central Zone have been included